10 Great Examples of Welcome Emails for New Customers & Employees



We have all heard this maxim, “First impressions final”, so we’re conscious how vital it’s to strike impression.

Confirmed up late for a job interview? That is a nasty first impression. Eat a clove of garlic and overlook to brush your tooth earlier than a primary date? Additionally a nasty first impression.

It seems that the “make first impression” precept holds true not solely in face-to-face encounters however in e-mail interactions as effectively. The result of giving impression in emails goes an extended method to join with potential enterprise contacts or buyer

If you ship a welcome e-mail to a brand new weblog reader, publication subscriber, or buyer, you make a primary impression on behalf of your model. To assist make sure you’re making the very best first impression doable, we have rounded up some examples of standout welcome emails from manufacturers huge and small.

Professional Tip: Use HubSpot’s free email marketing software to simply create a high-quality welcome e-mail sequence like those featured beneath.

free welcome Email Template to send to customers

Every instance beneath showcases completely different techniques and methods for participating new e-mail subscribers. Let’s dive in.

The Parts of an Spectacular Welcome Electronic mail

One issue that basically impacts the customer onboarding process is the welcome e-mail. Whereas there’s no one-size-fits-all format, there are a number of key elements that may assist your e-mail stand out from the group and join together with your meant viewers. These embody:

1. Compelling Topic Traces

Ensuring recipients truly open your emails is step one in making impression. Topic traces are crucial, so go for quick and straight to the purpose topics that state clearly what you’re sending, who it’s from, and why it issues to potential prospects.

2. Content material Suggestions

Whereas the primary goal of welcome emails is to introduce your model, it’s additionally crucial so as to add worth by offering the following steps for prospects. An excellent place to start out is by providing hyperlinks to the nice content material in your web site that may give your prospects extra context in the event that they’re interested by what you do and the way you do it.

3. Customized Presents

Personalization will help your welcome emails stand out from the pack. By offering personalized introductory, presents on merchandise customers could also be wished. By basing it on the knowledge they’ve offered or knowledge accessible to the general public by way of social platforms, welcome emails will help drive ongoing curiosity.

4. Clear Choose-Out Choices

It’s additionally vital to supply a transparent method out if customers aren’t . Be sure that all of your welcome emails include “unsubscribe” choices that enable prospects to pick how a lot (or how little) contact they need from you going ahead. If there’s one factor that sours a budding enterprise relationship, it’s the incessant emails that aren’t straightforward to cease. All the time give prospects a method to opt-out.

10 Examples of Standout Welcome Emails

So what does an important welcome e-mail appear like? We’ve collected some standout welcome message sequence examples that embody getting began messages, thanks emails, and provide templates that can assist you together with your customer onboarding process from begin to end — and make an important impression alongside the best way.

1. Virgin America

Kind of welcome: Get Began

welcome email example: Virgin America welcome email with a red CTA to get started

A welcome e-mail is an ideal medium for introducing of us to the traits (and eccentricities) that make your model distinctive.

For Virgin America, meaning placing the “I like you” hand image entrance and heart. This small gesture indicators to the recipient that the oldsters at Virgin America care about their prospects. The playful accompanying copy, “Welcome aboard,” and informal call-to-action, “Seize a seat,” additionally helps to place Virgin America as a hip, fun-loving model proper off the bat.

2. Food52

Kind of welcome: Get Began

Food52 welcome email with a gray CTA to get started

Generally the tiniest of parts in a welcome e-mail can converse volumes a couple of model. And with regards to Food52’s welcome e-mail, their preview textual content on the prime of the e-mail, “We introduced snacks,” positively accomplishes this.

Also referred to as a pre-header or snippet textual content, the preview textual content is the copy that will get pulled in from the physique of an e-mail and displayed subsequent to (or beneath) the topic line in somebody’s inbox. So once you see Food52’s welcome e-mail in your inbox, you get a style of their model’s persona earlier than you even open it.

Welcome email example: Food52 preview text

Food52’s welcome e-mail additionally does job of constructing belief by placing a face (make that two faces) to their title. As quickly as you open the e-mail, you see {a photograph} and message from the corporate’s founders.

3. Monday.com

Kind of welcome: Video

Monday.com welcome email example with a link to watch a video by CEO Roy Man

From the topic line, right down to the conversational tone within the e-mail physique, the picture of a welcome e-mail above retains it pleasant and easy, so the main target stays on the introductory video inside.

Monday.com is a process administration device for groups and companies, and the welcome e-mail you get once you join makes you are feeling like a CEO, as a result of Roy Man is talking on to you. The e-mail even personalizes the opening greeting through the use of the recipient’s first title, and that is well-known for increasing email click-through rates (particularly if the title is within the topic line).

The extra you may make your e-mail sound like a one-on-one dialog between you and your subscriber, the higher. When you have simply so many particulars that it is advisable to inform your new buyer about, observe Monday.com’s lead and embed them on a video, reasonably than spelling all of them out on the e-mail itself.

4. Kate Spade

Kind of welcome: Thank You

Kate Spade welcome email example with orange envelope graphic saying thank you

Let’s face it, the internet-using public like us are always bombarded with prompts to enroll in and subscribe to all kinds of e-mail communications. In order a model, when somebody takes the time to sift via all of the chaos with the intention to deliberately join your e-mail communications, it is a huge deal.

To acknowledge how grateful they’re to the oldsters who truly take their time to subscribe, Kate Spade makes use of a easy however efficient tactic with their welcome emails. They are saying “Thank You” in huge, daring lettering. y putting that “Thank You” observe on an envelope, Kate Spade recreates the sensation of receiving an precise thanks letter by way of mail. (The 15% off low cost code does not harm both.)

5. Lyft

Kind of welcome: Get Began

Lyft welcome email example with pink CTA to get started

If there’s a super “angle” that welcome emails ought to give off, Lyft has it. The corporate’s easy however vibrant welcome e-mail focuses fully on the appear and feel of the app, delivering a design that is as heat and clean because the lifts that Lyft needs to offer you. On the similar time, the e-mail’s branded pink call-to-action attracts your eyes towards the middle of the web page to “Take a Journey”, an inviting language that does not make you are feeling pressured as a brand new person.

6. Munk Pank

Kind of welcome: Our Story

Munk Pank welcome email example

The Munk Pank’s welcome e-mail is the story of why the corporate was based. This can be a wholesome snack retailer based by a husband and spouse. Of their welcome e-mail, they point out that they began the corporate as a result of they by no means appeared to seek out nutritious snacks to maintain them energized and on the go.

This is a wonderful model of a welcome e-mail as a result of they let their prospects know they will relate to the issues they’re dealing with they usually’ve been there. This helps in constructing belief and relatability; it additionally offers prospects a peek into what they need to anticipate from their merchandise.

The e-mail ends by sharing the corporate’s mission to assist them reside a wholesome way of life. This welcome e-mail lets subscribers know that they are becoming a member of a tribe that’s involved about their wholesome consuming and way of life; a mission that goes past snacks.

7. Who Gives a Crap

Kind of welcome: Why Us

who gives a crap welcome email example

Who Offers a Crap is a corporation that sells natural rest room paper, they usually’re very keen about it. Their welcome e-mail is equally enjoyable and informative. They state all of the the reason why you need to go for natural and eco-friendly merchandise. Then, they sweeten the pot (pun meant) by noting that they donate 50% of their income to international sanitation tasks.

The e-mail reminds the customer that they nonetheless get the bathroom paper on the similar value they do within the grocery store. In addition they have a compelling name to motion of their welcome e-mail that provides 10% of their merchandise for individuals who subscribe to their e-mail checklist. The corporate added their “Store Now” button for comfort, so if readers are satisfied to purchase, they will achieve this in a single click on.

8. SAXX Underwear

Kind of welcome: Supply

saxx welcome email example

SAXX Underwear makes a speciality of males’s underwear, and their welcome e-mail may be very catchy and inventive. Their topic line “welcome to you and your balls” is only a style of how they use a humorous and relatable tone to attach with their viewers.

Their welcome e-mail may be very visible, too. They exhibit their consolation assure with photographs of fashions sporting their boxers.

The welcome e-mail additionally offers a ten% off code for his or her first-time consumers and directs them to their retailer. Moreover the provide, they current their refund coverage boldly to supply reassurance for prospects who could also be not sure. These gestures assist to construct belief with their new subscribers and encourage them to purchase from them.

What actually stands out within the SAXX Underwear welcome e-mail is the tone of the copy and the cautious but daring and catchy alternative of phrases.

9. InVision

Kind of welcome: Video

InVision welcome email with link to watch video

If you join InVision’s free prototyping app, the welcome e-mail makes it very clear what the next step ought to be.

To information individuals on the best way to use InVision’s app, the corporate’s welcome e-mail does not merely checklist out what it is advisable to do to get began. As an alternative, it exhibits you what it is advisable to do with a sequence of fast movies. Given the visible, interactive nature of the product, this makes plenty of sense.

10. Drift

Kind of welcome: Get Began

Drift welcome email with link to get started

No fancy design work. No movies. No pictures. The welcome e-mail Drift sends out after signing up for his or her publication is a lesson in minimalism.

The e-mail opens with a little bit of candid commentary on the e-mail itself. “Most individuals have actually lengthy welcome e-mail sequences after you get on their e-mail checklist,” Dave from Drift writes, earlier than persevering with: “Excellent news: we aren’t most individuals.” What follows is solely a bulleted checklist of the corporate’s hottest weblog posts. And the one point out of the product is available in a quick postscript on the very finish.

If you happen to’re attempting to craft a welcome e-mail that is non-interruptive, and laser-focused on including worth as an alternative of fluff, it is a nice instance to observe.

Bonus Instance: HubSpot’s Welcome Electronic mail Templates

Want slightly assist in getting your welcome e-mail efforts off the bottom? We’ve received you lined with welcome message templates to streamline the connection course of. The instance beneath is one in all 4 templates supplied in our free kit (which additionally contains 40+ buyer e-mail templates) and showcases a simple instance of an important welcome e-mail.

Merely fill within the particulars, tweak the textual content to mirror your model voice, and begin sending.

customer welcome email template

Now that you just’ve seen some nice examples of welcome emails, let’s dig into the method of writing an important e-mail and catching buyer consideration.

1. Write a catchy topic line.

Analysis exhibits that whereas extra than 90% of welcome emails are opened, simply 23% of them are literally learn. Which means in case your welcome e-mail does not catch the attention of your new buyer, they might not know you despatched it in any respect.

The most effective device you possibly can leverage to extend e-mail open charges is the topic line. A catchy and actionable topic line can draw prospects in and make them interested by your content material.

When writing topic traces, you should definitely embody what your e-mail is selling and the way it will profit your buyer. Keep in mind to be concise, as a result of the reader can solely see a sentence or two within the preview. An excellent rule of thumb is that your topic line ought to present sufficient data to peak the reader’s curiosity, however not sufficient in order that they should open your e-mail for the total particulars.

2. Restate your worth proposition.

Though this may occasionally seem to be an pointless step to take, it could actually truly present some important advantages.

The obvious profit is that it supplies the client with some reassurance that they made the proper resolution signing up. It is by no means a nasty factor to remind prospects why they created an account with you, and it clarifies precisely what they will anticipate to realize together with your services or products.

This additionally offers you the chance to obviously clarify any ancillary providers or options that you just provide that might create extra stickiness with your small business. That is very true if in case you have a posh resolution with distinctive options that prospects won’t find out about.

3. Present the following onboarding steps.

Now that you have reminded them why they signed up, get them totally arrange together with your services or products. Often, there are steps that customers should take after signing as much as get essentially the most out of the platform. Examples embody:

  • Finishing their profile data
  • Setting preferences
  • Importing obligatory data (e.g. contacts right into a CRM, profile image for a social media profile, and so on.)
  • Upgrading their account or finishing an order

4. Generate the “A-ha” second.

This is likely one of the most vital steps to soak up a welcome e-mail, and there is a substantial and data-driven motive behind that. Former Fb head of development, Chamath Palihapitiya, found that if you will get a person to amass seven buddies inside 10 days, they had been more likely to see Fb’s “core worth” and develop into a returning energetic person. This is named an “a-ha second,” during which the client understands how they profit from utilizing your services or products.

The aim is to get the person to this aha second as rapidly as doable so your product sticks and the client achieves success as quickly as doable. It will produce a greater total buyer expertise and in the end help your business grow.

To get this carried out, first establish your small business’s “core worth” and the obstacles or conditions prospects should full to obtain this worth. Then you should use your welcome e-mail to information new prospects via these duties.

5. Add useful assets.

As talked about within the earlier step, you need the person to see the worth instantly. However, customer success does not cease there. Relying on the character and complexity of your product, prospects may have extra assist. For instance, prospects would possibly require steerage on troubleshooting, using superior options, or getting essentially the most worth out of your core options.

It is possible that you have already created assist content material addressing frequent questions from prospects. Whether or not it is tutorial movies, an FAQ web page, or useful weblog posts containing greatest practices, this assist content material is crucial to buyer success. Why not embody it in your welcome e-mail? This provides them the instruments they want upfront with out forcing them to seek for the knowledge after an issue arises.

6. Present customer support contact data.

The ultimate step to setting your prospects up for achievement is ensuring that they know the best way to contact you. You possibly can spend on a regular basis on the planet creating glorious assist content material, however you possibly can’t foresee each doable downside that may come up on your prospects.

Even in the event you might, prospects are solely human, and never all of them shall be prepared to pore via your assist assets to seek out the reply to their questions. So it is best to be forthright with prospects on how they will get in contact with you for extra assist.

Including this contact data to your welcome e-mail is an effective way to put the muse of belief wanted for constructing a relationship. It drives customer loyalty and reassures readers that you’re accessible in the event that they want you. Keep away from sending prospects on a treasure hunt simply to discover a method to ask you a easy query. It will result in frustration and ship them into the arms of your rivals.

7. Conclude with a call-to-action.

It’s best to wrap up your welcome e-mail with a call-to-action that entices prospects to start the onboarding course of. After you’ve got demonstrated your organization’s values and defined how you are going to assist them obtain their targets, prospects shall be wanting to get began. So, make issues simpler for them by offering a button on the finish of the e-mail that triggers step one within the onboarding course of.

Here is one instance of what this might appear like.

Food52 welcome email example with CTA

How one can Write an Worker Onboarding Welcome Electronic mail

The onboarding process has a huge effect on how the brand new staff really feel about your organization, so it is vital to offer it the time and vitality it deserves. One of many vital components of this course of is the onboarding welcome e-mail. It has to match the corporate’s tone and description all of the expectations you might have for the brand new worker. If that is your first time writing an onboarding e-mail, you’ll discover the next steps useful.

Listed here are the steps to observe when writing an onboarding e-mail.

1. Resolve on the content material of your onboarding e-mail.

Earlier than you begin, it is vital that you’re conscious of the content material of an onboarding welcome e-mail.

The contents are going to fluctuate primarily based on the circumstances. For instance, an e-mail onboarding remote employees is totally completely different from an onboarding e-mail for an worker who will work onsite.

For an onsite worker, the onboarding e-mail ought to embody:

  • Welcome occasions
  • First-day schedule
  • Arrival directions
  • How one can entry their workstation
  • Break room particulars (the place to heat lunch, get espresso, and so on.)
  • Gown code
  • What they’re required to deliver (passport, ID, social safety work, or another paperwork)
  • Parking data
  • Contact data

For a distant worker, the content material could embody:

  • First-day schedule
  • Contact data
  • Join particulars for collaboration instruments
  • Welcome video convention assembly (time to be held)

Once more, you possibly can change the content material primarily based in your firm’s wants.

2. Resolve on the tone you need to use in your e-mail.

The subsequent factor it is advisable to resolve on is the tone you need to use in your onboarding e-mail. Do you think about your organization pleasant, informal, or tremendous formal? No matter your reply is, it ought to mirror on the tone of the onboarding e-mail. This provides the worker an concept of the type of office surroundings they need to anticipate. It additionally units the tone for the way your new worker is predicted to make use of when representing your model.

3. Draft your onboarding e-mail.

The subsequent step is to draft your onboarding e-mail. Whereas the tone of your e-mail would possibly change to suit your wants, right here is an instance of a template you should use.

Pricey [Employee’s name],

We’re very excited to welcome you to [company name]. Please keep in mind to hold your ID to get quick access to our premises. We anticipate you to be within the workplace by [time], and our gown code is [formal/super casual].

At [company name], we satisfaction ourselves on creating the very best surroundings for our staff. As you will see, our crew has already ready your workstation for you and arrange your software program to make your first day straightforward. You will even be given entry to your designated parking spot, a personalized firm bag, t-shirt, and mugs, amongst different goodies.

Our crew has additionally deliberate all the small print on your first week to make sure you settle simply. You will obtain a doc together with your schedule and agendas on your first week from HR once you arrive. Human Sources can even provide help to fill within the required paperwork and reply all of your questions. After the assembly with HR, you will be assigned a mentor who will present you the ropes in our firm and the way we get issues carried out.

Our crew is worked up to fulfill you in the course of the [planned event].

If you happen to want any readability previous to arrival, please attain out to me by cellphone [phone number] or e-mail. I will be very happy to assist.

Welcome to the [company name], [employee name]. We’re trying ahead to working with you and watching you develop and soar to higher heights!

Heat Regards,

[your name]

[your signature]

4. Edit your e-mail.

After writing your e-mail, be sure to edit it to make sure you embody all the required particulars. You may as well use instruments like Grammarly for any grammatical errors. You may as well have a colleague double-check the e-mail. Keep in mind to connect any obligatory paperwork, hyperlinks, or photographs as supplemental data.

5. Ship or schedule the e-mail.

Lastly, ship the e-mail or schedule it to make sure it’s obtained in a well timed method. For instance, you need to keep away from sending an onboarding welcome e-mail on Sunday night, which can give the mistaken impression.

It will enable the brand new Worker to be psychologically ready and discover the required paperwork.

Make a Nice First Impression

Backside line? Whether or not it is in-person, over the cellphone, or by e-mail, first impressions matter. Your welcome e-mail is usually the primary likelihood a potential buyer or contact has to see what your model is all about and in the event you don’t stick the touchdown, they’ll possible go some other place.

Fortunately, writing an important welcome e-mail is straightforward. It’s not essentially straightforward, however in the event you give attention to what issues similar to compelling topic traces, nice content material, customized presents, and at all times, at all times a method to opt-out, your first impression will help lay the groundwork for long-term relationships.

Editor’s observe: This publish was initially printed in April 2016 and has been up to date for comprehensiveness.

customer onboarding templates


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