23 Stats We Gained from Surveying Marketing Leaders [New Data]



A recent HubSpot Blog survey requested 1,067 world advertising professionals working in B2B and B2C firms concerning the high advertising traits they leverage, the methods they use, and the challenges they face.

On this submit, we’ll focus on the perception we gathered from director+ degree entrepreneurs about their firms advertising methods and what they may appear like in 2022. Learn on to be taught:

Tendencies Advertising Leaders are Following

1. The highest traits advertising leaders comply with are short-form video, experiential advertising, and influencer advertising.

top trends marketing leaders are following in 20222. The traits advertising leaders comply with which have the best ROI are influencer advertising, short-form video content material, and everlasting social media content material.

3. The traits advertising leaders firms make investments probably the most in are short-form video content material, inbound advertising, and social duty.

4. Advertising leaders say they’ll improve their investments in content material advertising, social media advertising, and influencer advertising.

5. Influencer advertising is the best development that director+ entrepreneurs firms leverage.

Advertising Methods Advertising Leaders Use

1. The first advertising methods director+ degree entrepreneurs say their firms use are social media advertising, content material advertising, and co-marketing.

marketing leadership stats: primary marketing strategies

2. The most well-liked media codecs in director+ degree entrepreneurs’ content material methods are movies, infographics, and blogs.

3. The highest platforms director+ degree entrepreneurs firms submit video content material on are Fb, YouTube, Instagram, and TikTok.

4. 48% of director degree+ entrepreneurs say their major objective when operating advertising campaigns in 2022 is rising model consciousness, adopted by rising engagement and rising income.

marketing leadership stats: marketing campaign goals

5. 41% of director+ degree entrepreneurs firms leverage social media, making it the highest leveraged channel with the best ROI.

6. 51% of director+ degree entrepreneurs say their advertising budgets will improve in 2022.

marketing leadership stats: marketing leadership budgets

7. The highest leveraged social media advertising methods are short-form video, influencer advertising, and interesting with audiences in remark threads. Quick-form video is the best and has the best ROI.

8. 82% of director + degree entrepreneurs use automation of their advertising function, and the methods they leverage are chatbots, content material automation, and activity administration.

9. YouTube is the preferred social media platform leveraged by director+ degree entrepreneurs firms, adopted by Instagram and Fb.

marketing leadership stats: top leveraged social media platform

10. 83% of director+ degree entrepreneurs personally use content material advertising of their roles, making it the highest leveraged channel. Social media and e-mail advertising are the second and third most used.

marketing leadership stats: marketing leader strategies

11. Director degree + entrepreneurs day the highest e-mail advertising technique their firms leverage is mobile-friendly emails.

12. Director+ degree entrepreneurs say the advertising roles that may take high precedence in 2022 are Content material Advertising Supervisor, Content material Strategist, and Artistic Assistant.

Challenges Advertising Leaders Face

1. Director+ degree entrepreneurs say the largest challenges they face on social media are creating partaking content material (26%), reaching goal audiences (25%), and tying social actions to enterprise outcomes (25%).

marketing leader stats: biggest social media challenges

2. Director + degree entrepreneurs say the largest challenges they face with content material advertising are enhancing search engine optimisation efficiency, creating content material that receives excessive ranges of on-line engagement, and creating content material that generates leads.

3. Staying up-to-date on search engine algorithm updates and constructing area authority are the highest challenges director degree + entrepreneurs face with search engine optimisation.

4. The 5 largest challenges director + degree entrepreneurs face of their roles are coaching their groups, measuring the ROI of selling actions, getting sales-marketing alignment, and rising a worldwide viewers.

marketing leadership stats: marketing leadership challenges

5. Director+ degree entrepreneurs say the largest e-mail advertising challenges are measuring ROI, rising engagement, and emails getting despatched to spam.

6. Guaranteeing an excellent candidate expertise, discovering candidates with the precise skillset, and attracting numerous candidates are the highest challenges director+ degree entrepreneurs face with hiring candidates.

marketing leadership stats: biggest hiring challenge

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