9 VR Marketing Examples to Inspire You in 2022

I will not lecture you on the significance of incorporating digital actuality (VR) into your advertising and marketing technique.

What I will do, nevertheless, is share just a few enjoyable info about VR and present you 9 examples of this know-how used for advertising and marketing a product or a model.

• Shopper and enterprise VR market income is anticipated to succeed in $6.71 billion by the tip of 2022, and $12.9 billion by 2024. 
• Augmented actuality, digital actuality, and blended actuality market measurement worldwide is anticipated to leap by more than 220 billion dollars between 2021 and 2028.
• By the tip of 2022, it’s estimated that digital actuality {hardware} and software program gross sales will generate greater than $6.4 billion dollars in income.
• By the tip of 2020, the variety of VR headsets bought is predicted to succeed in 82 million — a 1,507% improve from 2017 predicted totals.

VR is rising in its adoption, and it’s price contemplating including it to your advertising and marketing channels within the coming 12 months.

What Is VR?

VR, quick for digital actuality, is software program that immerses customers in a three-dimensional, digital interactive setting — normally by headset with particular lenses — to simulate a real-life expertise. Many VR experiences happen in 360 levels. 

Whereas films, for instance, enable audiences to expertise the movie as if they’re a personality within the scene, companies use VR to display and promote their merchandise to potential prospects. In actual fact, many industries have discovered a use of VR to move individuals to locations they may in any other case must journey to or just think about. 

Earlier than we dive into some examples of companies which have used VR for advertising and marketing, it’s price noting that digital actuality has just a few key variations from one other time period you may’ve heard earlier than in the identical sphere: augmented actuality. The video under runs via the important thing variations. 

Looking for inspiration in your personal VR advertising and marketing marketing campaign? Look no additional. Beneath are 9 of our favourite VR advertising and marketing campaigns and the way they served the corporate’s advertising and marketing technique.

1. Gucci City

Excessive-end vogue home Gucci just lately launched Gucci Town, a digital world inside the Roblox metaverse. Gamers can discover the city, find out about the home’s historical past, and join with different individuals within the recreation. 

The interactive parts of Gucci City are the mini-games, the browsable artwork exhibitions, and the Gucci retailer the place individuals should buy garments for his or her Roblox avatars. When customers put on the clothes they’ve bought, they will spark conversations with others which might be curious concerning the distinctive objects and, in consequence, are impressed to go to and uncover what the city has to supply. 

2. Sephora Attempt-on Kiosk

Magnificence retailer Sephora has kiosks the place guests can nearly check make-up merchandise on their face to make sure they’re happy with the way it seems to be earlier than making a purchase order. These kiosks are a high-value advertising and marketing device, offering a singular hybrid expertise to assist prospects get essentially the most out of their in-store go to. 

Whereas Sephora does enable bodily testing of its merchandise, not everybody may wish to accomplish that, so the kiosks are a further possibility. It’s additionally useful for buyer satisfaction, as individuals can see precisely what the merchandise appear to be forward of time to make sure they spend cash on one which works greatest for them and their wants.

3. Wendy’s and VMLY&R: Retaining Fortnite Recent

Wendy’s created an interesting VR advertising and marketing expertise inside Fortnite’s digital world, leveraging native gameplay associated to its enterprise: beef. Fortnite gamers would transport beef to freezers at close by eating places and earn cash after they had been profitable. 

To make it a extra brand-relevant expertise, Wendy’s tasked its advertising and marketing company, VMLY&R, to create an avatar that resembled its mascot, Wendy. The agency then streamed on Twitch, the place viewers might watch the brand new Wendy’s avatar break into eating places and destroy freezers: 

Through the stream, mentions of Wendy’s on social media went up by 119%, and it was seen for a complete of 1.52 million minutes by a quarter of a million viewers. Viewers additionally started smashing freezers inside their video games, tweeting concerning the stream, and commenting within the feed’s remark thread. 

Like a industrial or native advert, the marketing campaign’s purpose was to remind audiences that Wendy’s makes an effort to serve the freshest beef to its prospects, which is why it was so related that customers obtained cash the sooner they had been in a position to transport beef to the freezers. 

4. A Tribal Previous: Bear River, a Nation: What Can Eeling Train Us? 

In partnership with Oculus, Jessica Cantrell created a 360° film project the place tribal members shared their tales and reconnected younger individuals with their neighborhood’s previous. 

It was a type of neighborhood storytelling that leveraged an rising VR device to market the story and to assist members of a traditionally marginalized neighborhood study extra about their tradition. 

5. Lowe’s: Holoroom How-To

Anybody who’s gone via the angst of being a first-time purchaser is aware of the unfathomable energy of paperwork and funds to undermine the enjoyable of designing or adorning a brand new dwelling.

That is why Lowe’s determined to step in and assist out owners — or leisure DIY fans — with a digital skills-training clinic that makes use of HTC Vive headsets to information contributors via a visible, instructional expertise on the how-to of dwelling enchancment.

Now, prospects can embark on their do-it-yourself renovation desires with no need to pay for knowledgeable and with the training, they should succeed on their very own. 

6. Boursin: The Sensorium

Cheese model Boursin created a VR expertise to take customers on a multi-sensory journey via a fridge to make clear its merchandise’ taste profiles, meals pairings, and recipe concepts.

The purpose? To boost consciousness amongst U.Ok. customers of Boursin’s distinct style and product choice.

Whereas the VR installment was a part of a stay experiential advertising and marketing marketing campaign, the remainder of us can get a style — pun supposed — of the digital expertise through this YouTube video.

7. Adidas: Delicatessen

Adidas partnered with Somewhere Else, an rising tech advertising and marketing company, to comply with the mountain-climbing journey of two excessive athletes sponsored by TERREX (a division of Adidas).

And what good is mountaineering to an viewers if you cannot give them a 360-degree view of the journey?

Viewers might comply with the climbers, Ben Rueck and Delaney Miller, actually rock for rock and climb together with them. You heard that proper — utilizing a VR headset and holding two sensory distant controls in every hand, viewers might scale the mountain of Delicatessen proper alongside Rueck and Miller.

In accordance with Someplace Else, this VR marketing campaign served to “discover an unforgettable strategy to market TERREX, [Adidas’s] line of out of doors attire & equipment.” What the corporate additionally did, nevertheless, was introduce viewers to an exercise they may have by no means tried in any other case and instill an curiosity within the expertise.

Try the marketing campaign’s trailer under.

8. Toms: Digital Giving Journey

Toms, a preferred shoe firm, is well-known for donating one pair of sneakers to a toddler in want each time a buyer buys a pair. This charitable developer discovered a brand new strategy to encourage its prospects to provide — carrying a VR headset.

Blake Mycoskie, the founder and Chief Shoe Giver of Toms, narrates Tom’s Digital Giving Journey with certainly one of his colleagues.

As they describe the story of Toms’ founding, their VR expertise takes viewers on a visit via Peru, the place Blake and the shoe-giving group go to a faculty of kids who’re about to obtain the sneakers they want for the primary time.

What Toms’ VR marketing campaign does so nicely is one thing cause-driven organizations worldwide battle to do: Present donors precisely the place their cash goes. Even with out a VR headset, the video under provides you an intimate expertise to place Toms in your checklist in your subsequent shoe buy.

9. DP World: Caucedo Amenities Tour

DP World is a worldwide commerce firm that helps companies transport items worldwide. As the corporate opens new terminals, nevertheless, they want a strategy to present their prospects what DP World’s property has to supply.

DP World’s Caucedo facility within the Dominican Republic is only one of a number of DP World properties utilizing VR to advertise its giant and sometimes mysterious ships and land plenty as they all of the sudden seem in a neighborhood.

Commerce logistics will not be an thrilling trade for everybody, however that is precisely why a 360-degree tour of DP World’s terminal is so worthwhile right here. Present individuals simply how environment friendly, protected, and essential these properties are to sure companies — with out making them placed on a hardhat and stroll via the port itself — and you may achieve large neighborhood help.

Navigating VR in Advertising

As you learn this, you is likely to be considering, “Why ought to a small-business marketer like myself be studying about high-priced VR campaigns?” 

Nicely, though VR is likely to be too expensive for a lot of. advertising and marketing budgets, it is getting increasingly more plentiful in society, Because it grows, we’re seeing a handful of manufacturers leverage it for product promotion and digital storytelling. And, whilst you may not have the ability to create a VR-based marketing campaign, you possibly can collect some nice takeaways associated to advertising and marketing innovation, content material advertising and marketing, or visible storytelling which may give you different concepts of the way to higher work together together with your digital viewers.

Wish to see how different rising applied sciences will influence your advertising and marketing? Try A Practical Approach to Emerging Tech for SMBs: AI, Blockchain, Cryptocurrencies, IoT, and AR/VR.