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Well-known, famend media mogul, Dr. Isah Momoh has charged media practitioners and journalists to transcend their coaching in discharging their duties,
He urged them to run a worthwhile enterprise that may remodel and switch across the fortunes of Nigeria.
He additional appealed to them to all the time assume exterior the field in a bid to reposition the nation.
In response to him, Journalists ought to up their recreation past the theoretical perspective taught within the college.
“All of us must up our video games by upping our expertise past what we’re taught within the universities to grow to be skilled communicators, managers, and entrepreneurs on this media trade’’, he stated.
He made this name on the simply concluded quarterly Jacksonites Skilled Improvement Collection (JPDS) digital seminar on nineteenth July 2022, tagged, Higher Media Enterprise Administration and Efficiency.
The theme, based on the Chairperson of the JPDS Steering Committee, Prof Chinedu Mba of Algonquin School, Ottawa, Canada, is impressed by the necessity to construct extra lasting and worthwhile media organizations throughout the nation to assist advance the course of democracy in Nigeria and the remainder of Africa.
“The media play a vital function in influencing public opinion, human selections, and authorities agenda, however everyone knows that working a media enterprise is dear and that’s the place this fourth version of the JPDS seminar comes into arm you with insights and techniques for constructing an enduring worthwhile media enterprise.
Dr. Momoh decried the gradual tempo of Nigeria’s improvement since independence and famous that the nation will expertise transformation when the media brace as much as discharge their duties because the fourth property of the realm.
”He noticed that the present curriculum for coaching media practitioners produced good journalists however is bereft of ample publicity to administration and entrepreneurship content material.
The consequence, he identified, has been weak media enterprises, low-performing media outfits, weak media professionals, declining society, and low media trade contribution. For higher media efficiency and profitability, Dr. Momoh proposed that media managers ought to categorize their audiences and develop companies/merchandise (media contents) that match their wants and meet their expectations.
For higher media efficiency and profitability, Dr. Momoh proposed that media managers ought to categorize their audiences and develop companies/merchandise (media contents) that match their wants and meet their expectations
“All of us must up our video games by upping our expertise past what we’re taught within the universities to grow to be skilled communicators, managers, and entrepreneurs on this media trade’’, he stated.
He made this name on the simply concluded quarterly Jacksonites Skilled Improvement Collection (JPDS) digital seminar on nineteenth July 2022, tagged, Higher Media Enterprise Administration and Efficiency.
The theme, based on the Chairperson of the JPDS Steering Committee, Prof Chinedu Mba of Algonquin School, Ottawa, Canada, is impressed by the necessity to construct extra lasting and worthwhile media organizations throughout the nation to assist advance the course of democracy in Nigeria and the remainder of Africa.
“The media play a vital function in influencing public opinion, human selections, and authorities agenda, however everyone knows that working a media enterprise is dear and that’s the place this fourth version of the JPDS seminar comes into arm you with insights and techniques for constructing an enduring worthwhile media enterprise,
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