The 5 Best Ebook Formats for Marketers [Free Templates]



You could simply be getting began with ebook creation as a advertising instrument or reconsidering the position of ebooks in your current content strategy.

No matter the place you’re within the course of, you are doubtless asking your self an vital query: What are the very best book codecs on your advertising library? It is a legitimate query as a result of the book format you select will decide the success of your efforts.

Right here, we’ll cowl all book codecs and the way to decide on the very best one on your mission. We’ll additionally clarify how HubSpot’s ebook templates will help you obtain your advertising workforce’s lead era targets.

E book Formatting Templates

First up, obtain our equipment of book templates so you may get an thought of the book codecs which are accessible to you.

Featured Useful resource: 36 Free Ebook Formatting & Creation Templates

ebook format templates from hubspotDownload Your Free Ebook Templates

Our assortment of 36 free book templates will aid you create and format your book content material for an unbelievable reader expertise in Microsoft PowerPoint, Adobe InDesign, and Google Slides. You possibly can format your ebooks to finest go well with the wants of your advertising workforce and the preferences of your content material readers.

Finest E book Codecs for Content material Creation

In the event you’re a content material creator, listed here are the book codecs it is best to think about first.

1. Adobe InDesign

ebook formats for content creation: adobe indesign

Adobe’s superior design software program offers content material creators a myriad of choices for creating and formatting their ebooks.

These superior options do come at a value, however skilled advertising designers depend on Adobe InDesign due to these options.

Click Here to Download 6 Adobe InDesign Ebook Templates.


Adobe is thought for being feature-rich. Consequently, you may count on your ebooks to look their finest when made with InDesign, as you’ll create and incorporate authentic design parts proper into your doc.


For an inexperienced designer or the marketer who simply must launch a serviceable book, the bells and whistles that InDesign provides won’t be essential. InDesign’s interface and usefulness aren’t essentially the most simple and will require you to place in additional effort than is required on your ultimate deliverable.

2. Google Slides

ebook formats for creation: google slides

Google Slides is a less complicated instrument for making an book in comparison with InDesign. The truth that the book lives on-line means you may collaborate in real-time along with your workforce members to make a incredible deliverable. Oh — and it is free, which is useful you probably have a restricted advertising funds.

Click Here to Download 6 Google Slides Ebook Templates.


Google Slides is a good instrument for entrepreneurs who must make a superb book rapidly, particularly if you happen to’re working alongside workforce members and sourcing suggestions from them. Google Slides’ interface is arguably extra simple than InDesign’s, which means you may transfer and edit inventive parts sooner if you happen to’re new to each instruments.


As a result of Google Slides is primarily a presentation instrument somewhat than an book creation instrument, it’s possible you’ll miss out on some essential options that might assist make your ebooks engaging sufficient to warrant your leads’ consideration.

Conversely, you would possibly must make design parts elsewhere, akin to an Adobe software program instrument or Canva, and later import these inventive parts into your Google Slides deck. This might create an inconsistent creation expertise if it is advisable to observe down design parts after you’ve got created them.

3. Microsoft PowerPoint

best ebook formats for creation: powerpoint

A barely extra superior choice than Google Slides — however not fairly as superior as Adobe software program — PowerPoint is one other presentation-making platform that can be utilized to design an book.


PowerPoint has some features that Google Slides doesn’t, akin to higher results for designing. PowerPoint can be an offline software program, which means you may construct your ebooks with out Wi-Fi.


PowerPoint is a paid software program as a substitute of a free instrument accessible in Google Workspace. You additionally received’t be in sync along with your workforce if you happen to’re collaborating with them on edits and additions. Lastly, whereas it has higher inventive options than Google Slides, it does not come near the superior options of InDesign.

Click Here to Download 6 Microsoft PowerPoint Ebook Templates.

Finest E book Codecs for Consumption

The book codecs on this part are finest for content material consumption as you may embed hyperlinks, mimic an actual guide, and boost your content material. The codecs embody:

1. Interactive PDF

best ebook format for consumption: pdf

One of the best book format for book consumption is an interactive Transportable Doc Format (PDF).

PDFs are the go-to choice for content material advertising ebooks for a lot of causes. Amongst them are the consistency of their design and readability on completely different gadgets.

We at HubSpot use PDFs for our ebooks as a result of we will embed hyperlinks to related pages and sources in them. We will additionally add them proper into our content material library and belief that the design will seem as supposed, even when our leads open the book in Chrome, Safari, or Preview. The doc may even seem the identical in the event that they open it on their telephones or on a desktop system.

The interactive nature additionally means we will embody an open textual content field for readers to finish an exercise within the guide (like in our Content Marketing Workbook). One other plus? Readers can full the exercise in no matter utility they’re consuming the content material.


EPUB, quick for digital publication and saved with a “.epub” file extension, is one other approach so that you can save your ebooks.

EPUBs rose in reputation after changing into a distinguished book format for e-readers. However, given its accessibility on Apple macOS and iOS merchandise by way of Apple Books, the format can be a viable — although considerably limiting — choice for content material advertising ebooks.

One distinctive characteristic of the .epub file format is its scroll capacity. To imitate the studying of an precise guide, readers can view one web page at a time and should scroll or swipe horizontally. That’s in distinction to vertical scrolling with PDFs. The epub format offers your readers the sensation of studying a guide versus interacting with web site content material. Nevertheless, this additionally means readers might need to do extra work navigating the content material and discovering the data they want.

Moreover, video and audio information can be embedded in the .epub format, in contrast to PDFs, which implies your readers can eat extra interactive content material with out leaving the book.

In the event you’re uninterested in the PDF choice and need to spruce up your content material format, it can save you your InDesign ebooks as a .epub file. Simply be ready for some readers being unable to learn your content material, which is one thing you doubtless do not need to be the case. It is because the format is restricted. For instance, Amazon Kindle gadgets can’t learn .epub information. Readers should convert your book into one other format in the event that they need to learn it on their Kindles.

The best way to Select the Proper E book Format

The book format you select immediately impacts how your book performs after publication. Listed here are just a few ideas that will help you select the proper one on your mission for finest outcomes.

1. Think about your audience.

Who’re your customers? That is the primary query it is advisable to reply earlier than selecting an book format. Your content material must be accessible to your readers. For instance, if you happen to’re concentrating on an enormous viewers, you’ll want to think about an book format suitable with a number of digital gadgets.

2. Resolve the way you’ll market your book.

How you intend to market your ebook can be a big issue when selecting a format. In terms of promoting an book, you’ll be self-publishing as a result of it is advisable to quicken up the method. You are able to do so both by yourself web site, or on a platform akin to Amazon.

Self-publishing means you get to make use of your assets to market your book. Subsequently, you’ll want a option to attain an enormous viewers, which can imply utilizing an book format like AZW that’s suitable with completely different platforms. This provides you with the best stage of flexibility when it comes to the variety of platforms that your viewers can comfortably learn your guide.

3. Think about the character of your book.

One other issue it is advisable to think about when deciding on the very best book format is its nature. Is it principally phrases, or will there be graphics and pictures? Will you be including useful sensible digital merchandise like Google Sheets that readers might want to obtain? All of this can decide the very best book format on your mission. If potential, provide you with an inventory of all of the several types of content material that your book will comprise to make sure the book format you select helps all of them.

In the event you’re promoting an book containing digital pictures and illustrations with sound or video, you’ll want a format that helps these options. For instance, the EPUB format helps movies, colour pictures, and different interactive parts, whereas MOBI doesn’t.

Keep away from the temptation of assuming what an book format will appear like when you’re accomplished. Typically, the top product could be very removed from what you count on it to be, and correcting will probably be costly. Inquire and do thorough analysis on all options earlier than settling for any format.

4. Think about the safety or privateness of your book.

Writing an ebook from start to finish takes quite a lot of time and vitality, so the very last thing you need is everybody modifying it as soon as it’s launched. This could have a number of implications on your model. For instance, your viewers could find yourself receiving false details about your mission, and the false content material could give undesired outcomes. In the event that they’re editable supplies in your book, guarantee there’s a approach for the reader to create a separate doc first to keep away from modifying the whole doc. This additionally protects your readers’ privateness by stopping them from unknowingly filling of their private info on a public doc.

You additionally need to make sure the safety of your book by stopping unlawful sharing, printing, and copy-pasting. That is particularly essential for high-ticket ebooks, because it limits readers from sharing your content material free of charge. If limiting sharing is vital to you, it’s advisable to make use of a format like EPUB that’s protected by Digital Rights Management (DRM). The latter locks information in a specific platform and protects them from unlawful sharing.

5. Take into consideration the funds.

When you’ve got two or extra book codecs that work nicely along with your mission, one of the best ways to interrupt the tie is to think about the fee. How a lot will it price you to launch your book utilizing every format? Is it possible? As well as, think about how a lot it will price if you happen to wished to develop. One of the best book format is cost-friendly at first and in the long term. If it is low cost initially however limits your progress, it is not value it. An excellent book format mustn’t solely make launching your product simpler, but it surely also needs to be cost-friendly if you determine to develop.

Select the fitting book format and get began.

There are a number of book codecs available in the market which are in style for publishing ebooks. Nevertheless, like the whole lot else in enterprise, what works for one writer won’t be the most suitable choice for one more. Take your time and analysis the options each format provides and see which one most closely fits your mission.

As well as, think about the fee, the sort of content material your book has, and most significantly, the supply technique that works finest on your viewers.

Editor’s notice: This put up was initially printed in December 2020 and has been up to date for comprehensiveness.

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